Helena Lyng Blak
1 week ago

OpenAI and Apple Strikes a Deal?

Apple and OpenAI are rumored to have struck a groundbreaking deal that could reshape the AI landscape and potentially disrupt long-standing rivalries.
KYIV, UKRAINE - MARCH 17, 2024 OpenAI logo on iPhone display screen with apple keyboard and mouse on table. Artificial Intelligence engine — Photo by Mehaniq
KYIV, UKRAINE - MARCH 17, 2024 OpenAI logo on iPhone display screen with apple keyboard and mouse on table. Artificial Intelligence engine — Photo by Mehaniq

It is no secret that Apple has been struggling a bit more than some of its competitors to establish its place in the AI boom. 

Earlier in the year, while Apple’s stock took a dive, the iPhone maker was rumored to be in talks with Gemini-creator and smartphone competitor Google to license the latter’s artificial intelligence engine for iPhone software features.

Now, however, it seems that Apple may have found another partnership. One that may very well upset Apple’s oldest and dearest rival: Microsoft. 

On May 29, 2024, The Information reported that sources confirmed that a deal had been struck between OpenAI and Apple after weeks of rumored negotiations. 

According to Bloomberg, the agreement is likely to be officially announced at the WWDC24, the company’s annual developer conference, which sources say will focus “heavily” on AI. 

It is easy to see why the two companies might consider the partnership a win-win.

On one hand you have Apple, in a fairly desperate need of an avenue to enter the AI-race, and OpenAI’s technology may be the opportunity to do just that. 

On the other, OpenAI, facing accusations of copyright infringement, likely seeks contractually legitimate sources to continue training their models. Apple, with its major stake in the smartphone market, offers an unfathomably large pool of users.

According to Skillademia, as of 2023, there are an estimated 1.46 billion active iPhone users in the world. 

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