It is no secret that Apple has been struggling a bit more than some of its competitors to establish its place in the AI boom.
Earlier in the year, while Apple’s stock took a dive, the iPhone maker was rumored to be in talks with Gemini-creator and smartphone competitor Google to license the latter’s artificial intelligence engine for iPhone software features.
Now, however, it seems that Apple may have found another partnership. One that may very well upset Apple’s oldest and dearest rival: Microsoft.
On May 29, 2024, The Information reported that sources confirmed that a deal had been struck between OpenAI and Apple after weeks of rumored negotiations.
On one hand you have Apple, in a fairly desperate need of an avenue to enter the AI-race, and OpenAI’s technology may be the opportunity to do just that.
On the other, OpenAI, facing accusations of copyright infringement, likely seeks contractually legitimate sources to continue training their models. Apple, with its major stake in the smartphone market, offers an unfathomably large pool of users.
According to Skillademia, as of 2023, there are an estimated 1.46 billion active iPhone users in the world.
