Helena Lyng Blak
1 week ago

A Challenger Appears: AMD Launches AI Chip to Rival NVIDIA

AMD introduces a new line of AI chips, promising to challenge NVIDIA's dominance in the semiconductor market.
Photo by Dan74
Photo by Dan74

These days the Taipei Nangang Exhibition Center is bustling and buzzing. From June 4 until June 7, some of the tech’s heavyweights are meeting under the theme of ‘Connecting AI’ to present and discuss the future of the industry–and especially artificial intelligence’s role in it. 

The Computex 2024 expo is only beginning today, but two important players have already announced their future flagship products.

On Sunday, June 2, Jensen Huang, CEO of NVIDIA, took to the stage ahead of the expo to announce the company’s upcoming AI platform, Rubin, which shapes up to be the AI-juggernaut’s most advanced chip platform yet. 

Huang stated that the company expects to roll out Rubin in 2026. 

The speed of NVIDIA’s innovation may be staggering to some. It has only been a couple of months since the company announced its newest platform, Blackwell.

“We push everything to technology limits,” Huang told the audience of the National Taiwan University’s stadium. “Today, we’re at the cusp of a major shift in computing. The intersection of AI and accelerated computing is set to redefine the future.”

But NVIDIA was not the only one announcing a new generation of AI microchips.

On Monday, June 3, Advanced Micro Devices (AMD) CEO Lisa Su announced a new portfolio of products, including their Ryzen AI 300 Series Processors, which the company describes as “a groundbreaking series of next-generation architecture and products aimed at ushering in a new era of AI experiences.”

Right now, NVIDIA dominates the AI microchip market. According to CNN, NVIDIA accounts for roughly 70% of all AI semiconductor sales. 

But their dominance may be challenged sooner rather than later.

According to Forbes, AMD’s technology is still playing catch-up with NVIDIA’s. However, AMD, along with companies such as Intel (who received up to $8.5 billion in funding by the United States to research, develop and manufacture microchips) is closing in. It may just be a matter of time before NVIDIA’s dominance is disturbed. 

Notably–and in contrast to NVIDIA–AMD, according to the Japan Times, practices open standards, making its products interoperable with competitors, such as Intel.

For now, however, the market’s faith remains with NVIDIA. On Monday, the company’s shares continued their climb, having increased 4.90% at close, bringing the company up 138.75% year-to-date. 

AMD’s stock on the other hand was treated less favorably by investors. The hopeful rival’s shares dropped 2.01% on Monday. All in all, however, the company’s trajectory remains fairly positive, seeing its shares up 18.02% year-to-date.

Disclaimer

The information provided by this Site is for general informational purposes only. All information on the Site is provided in good faith, however we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information on the Site.

More News

4 hours ago Federal Reserve Sees Progress on Inflation, Adjusts Rate Cut Expectations The Federal Reserve has adjusted its forecast for rate cuts this year, citing persistent inflation despite recent progress. High borrowing costs are expected to linger, impacting consumers and the broader economy.
6 hours ago Bitcoin Holds Steady as Fed Maintains Interest Rates: A Sign of Economic Caution In a cautious move, the U.S. Federal Reserve opted to keep interest rates unchanged, causing Bitcoin to hold its ground. Read more about the economic implications and market responses here: "The Committee judges that the risks to achieving its employment and inflation goals have moved toward better balance over the past year."
9 hours ago High-Stakes Showdown: Tesla Shareholders Decide on Elon Musk’s $56B Pay Package Tesla shareholders are set to cast their votes on Elon Musk's controversial $56 billion compensation package, a decision that could have far-reaching consequences for the company.
12 hours ago USDMXN: A Golden Opportunity USDMXN: A Golden Opportunity Amid Mexican Election Sell-Off, Says Steno Research Analyst
1 day ago EU's New Tariffs on Chinese EVs Hit Tesla and BYD Stocks! Tesla (TSLA) and BYD (1211) Stocks Plummet After EU Tariff Announcement
1 day ago Macro Mondays: Escaping the TRAP of Sideways Markets Andreas Steno, Mikkel Rosenvold And Mads Eberhardt talk macro and crypto
1 day ago EU launches trade war with China In a bold move that has sent ripples through global markets, the European Union has effectively launched a trade war against China. This decision, announced just three days after the European Parliament elections, raises significant questions about the influence and timing of the EU’s legislative body.
1 day ago July Bloodbath: Metals Set for Major Crash? Brace yourselves for a tumultuous July in the metals market! Industry experts are sounding the alarm as cluster risks in metals like gold, silver, and copper threaten a significant downturn. Here's why July could spell disaster for metal investors.
1 day ago 5 Stories To Invest in for Emerging Markets 5 Stories that might interest you if you're into investing in Emerging Markets