Helena Lyng Blak
1 week ago

A Challenger Appears: AMD Launches AI Chip to Rival NVIDIA

AMD introduces a new line of AI chips, promising to challenge NVIDIA's dominance in the semiconductor market.
Photo by Dan74
Photo by Dan74

These days the Taipei Nangang Exhibition Center is bustling and buzzing. From June 4 until June 7, some of the tech’s heavyweights are meeting under the theme of ‘Connecting AI’ to present and discuss the future of the industry–and especially artificial intelligence’s role in it. 

The Computex 2024 expo is only beginning today, but two important players have already announced their future flagship products.

On Sunday, June 2, Jensen Huang, CEO of NVIDIA, took to the stage ahead of the expo to announce the company’s upcoming AI platform, Rubin, which shapes up to be the AI-juggernaut’s most advanced chip platform yet. 

Huang stated that the company expects to roll out Rubin in 2026. 

The speed of NVIDIA’s innovation may be staggering to some. It has only been a couple of months since the company announced its newest platform, Blackwell.

“We push everything to technology limits,” Huang told the audience of the National Taiwan University’s stadium. “Today, we’re at the cusp of a major shift in computing. The intersection of AI and accelerated computing is set to redefine the future.”

But NVIDIA was not the only one announcing a new generation of AI microchips.

On Monday, June 3, Advanced Micro Devices (AMD) CEO Lisa Su announced a new portfolio of products, including their Ryzen AI 300 Series Processors, which the company describes as “a groundbreaking series of next-generation architecture and products aimed at ushering in a new era of AI experiences.”

Right now, NVIDIA dominates the AI microchip market. According to CNN, NVIDIA accounts for roughly 70% of all AI semiconductor sales. 

But their dominance may be challenged sooner rather than later.

According to Forbes, AMD’s technology is still playing catch-up with NVIDIA’s. However, AMD, along with companies such as Intel (who received up to $8.5 billion in funding by the United States to research, develop and manufacture microchips) is closing in. It may just be a matter of time before NVIDIA’s dominance is disturbed. 

Notably–and in contrast to NVIDIA–AMD, according to the Japan Times, practices open standards, making its products interoperable with competitors, such as Intel.

For now, however, the market’s faith remains with NVIDIA. On Monday, the company’s shares continued their climb, having increased 4.90% at close, bringing the company up 138.75% year-to-date. 

AMD’s stock on the other hand was treated less favorably by investors. The hopeful rival’s shares dropped 2.01% on Monday. All in all, however, the company’s trajectory remains fairly positive, seeing its shares up 18.02% year-to-date.


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