Helena Lyng Blak
5 weeks ago

TikTok Parent Discreetly Launches New App

ByteDance quietly introduces a new social media platform, stirring curiosity amidst TikTok's ongoing challenges in the US.
London. UK- 12.31.2022. A person pressing on the symbol, icon of the social media application Tik Tok on the screen of a smartphone. — Photo by MingPhoto
London. UK- 12.31.2022. A person pressing on the symbol, icon of the social media application Tik Tok on the screen of a smartphone. — Photo by MingPhoto

It has been nearly two months since United States President Joe Biden signed the ‘TikTok Ban Bill’, which would force the short-form video platform to either divest its US operations or be banned in the country. 

TikTok responded by suing the American government over the potential ban, claiming that the bill was unconstitutional.

Politicians in favor of the bill argue that the app, particularly popular among Gen Z and Alpha, is a vehicle for Chinese propaganda and poses a national security threat, due to the fact that TikTok is owned by ByteDance. The company was founded and is partially owned by Chinese entrepreneurs, including former CEO and current Chairman Zhang Yiming.

As pressure on TikTok rises, Meta is finding success with its seemingly TikTok-inspired Reels, which has 2.35 billion monthly active users interacting with the feature on Instagram as of January 2024, according to DemandSage

But now, ByteDance may have taken a page out of the Zuckerberg-playbook and introduced a clone of its own.

Because according to AndroidPolice, the company has quietly and discreetly launched a brand new social media platform called Whee, available on the Google Play Store in select markets, which resembles Instagram, but “with a more personal touch.”

Screenshots of the app’s promotional material describes the platform as “made for friends,” encouraging users to “share with friends only,” and “capture life moments.”

Neowin describes the app as a mix between Instagram and recent social media fad BeReal. 

ByteDance also recently launched TikTok Notes in select markets, positioning it as a sort of competitor to microblog platforms such as Instagram’s Threads and X.


The information provided by this Site is for general informational purposes only. All information on the Site is provided in good faith, however we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information on the Site.

More News

4 weeks ago Analysis: New Debate Rules Favor Biden New rules announced for the June 27th debate between Joe Biden and Donald Trump serves the President well.
4 weeks ago StanChart Becomes Among the First Global Banks to Launch Spot Crypto Trading StanChart breaks new ground by launching spot trading for Bitcoin and Ether, leading the charge among global banks in the cryptocurrency space.
1 minute ago Crypto, Currently: June 21, 2024 - Market Bears Down on Major Cryptos Daily update on the five cryptocurrencies, we consider the most interesting right now.
4 weeks ago FX Daily: June 21, 2024 – Forex Market Update Daily update from the foreign exchange markets.
4 weeks ago Amazon Plans To Make Largest Reduction of Plastic Packaging in North America To Date Amazon's response to mounting criticism over its plastic waste with a new reduction plan.
4 weeks ago Ex-OpenAI Chief Scientist Ilya Sutskever Launches New Company Amid Criticism of ChatGPT Parent's Board Appointments Ilya Sutskever, former chief scientist at OpenAI, has co-founded a new company, Safe Superintelligence Inc., amidst ongoing scrutiny of OpenAI’s recent board appointments.
4 weeks ago FX Daily: June 20, 2024 - Mixed Movements in Global Currency Markets Daily update from the foreign exchange markets.